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Casella plots European expansion for Yellow Tail

Published:  15 October, 2008

Casella Wines, makers of the popular Yellow Tail brand, has appointed a specialist wine sales and marketing agency in a bid to expand the volume of the brand's European sales.

Casella Wines, makers of the popular Yellow Tail brand, has appointed a specialist wine sales and marketing agency in a bid to expand the volume of the brand's European sales.

It has appointed Fruit Driven Wines to handle its European sales, following what Casella says has been Yellow Tail's most successful month in its history.

In August, Casella shipped 1,231 containers of the wine from Yenda in New South Wwales - the equivalent of 500,000 bottles per day. In total Casella sells over 11 million cases a year.

Last year shipments from Casella around the world grew 11%. Yellow Tail was also recently voted the fifth most powerful wine brand in the world by an independent UK consultancy.

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