Tesco trials in-store virtual wine system

Published: 01 October, 2008

Tesco is planning to introduce a virtual wine technology system in its stores to help customers choose their purchases.

Tesco is planning to introduce a virtual wine technology system in its stores to help customers choose their purchases.

The Virtual Wine Advisor, currently being tested in six of Tesco's largest stores, enables customers to select wines by country, colour, style and price. Customers can also scan their selected wine for more detailed background information on the product, including food matches and recent press quotes.

If the six-store trial run is successful, Tesco will roll the Virtual Wine Advisor out to a further 150 stores next year.

Developed by Retec Interface, the Virtual Wine Advisor has been designed "exclusively in line with Tesco customers' needs and expectations", says the supermarket giant.

Commenting on the new technology, Andrew Gale, Tesco BWS technical manager, said: "The Virtual Wine Advisor is an exciting new piece of technology. Buying wine is still quite a daunting process for some customers, and this is an easy and inclusive device that customers can simply access.

"For our more wine-educated customers, the Advisor will allow them to study their chosen wine in more depth. Following the completion of the trial, we aim to develop the Virtual Wine Advisor as a true information resource for all our customers who buy wine both in-store and on-line".

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