Thwaites boosts Nutty Black sales
Daniel Thwaites, the Lancashire-based brewer, has revealed that sales of one of its ales have rocketed after a name change.
Daniel Thwaites, the Lancashire-based brewer, has revealed that sales of one of its ales have rocketed after a name change.
The company said that sales of the former Dark Mild jumped 90% once it had been redeployed on the market as Nutty Black.
Such a surge has been witnessed, it remarked, despite the fact it contains that exactly the same recipe and has the identical strength (3.3%) that it did originally.
Brian Jenkins, sales director at the company, said that there was a threat the brand would become extinct thanks to poor sales but consumers have thankfully embraced the rethink.
"The new name has struck a chord with drinkers and sales have motored along since we made the change last May," he commented.
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