Opportunity knocks for Champagne and sparkling wine categories in the UK's pubs, bars and restaurants.
Consumers prefer New World wines to Old World, with Australia topping the league with 24% market share.
"Many French wines still can't use varietal labelling, and this is seen as a barrier to some consumers who lack the knowledge or understanding to make an educated choice," the report explained.
WSTA chief executive Jeremy Beadles said: "This research shows that changes in the market place are creating opportunities for wine producers, and there is clearly the
scope to offer new and different wines to consumers - in particular, a wider range of sparkling wine."