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A Mini promotion from Beefeater

Published: 23 July, 2008

Beefeater gin will be beefing up its offering next month (May) with a limited edition gift pack and a promotional offer that will give consumers a chance to win a Union Jack Mini Cooper.

The off-trade consumer promotion - the brand's first since its January 2007 relaunch - will see the redesigned Beefeater bottle showcased for a limited time in a gift pack that features the 'Forever London' imagery found in the brand's current advertising campaign.

It will also include an offer to win a Union Jack Mini Cooper, reinforcing Beefeater's London heritage. A microsite, www.beafeaterwinamini.co.uk, has been created to support the promotion.

The promotion will run in Tesco's, Sainsbury's, Waitrose, Morrison's, Thresher's, Booths and Somerfield.

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