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Vranken-Pommery acquires more land in Champagne

Published:  23 July, 2008

Having bought 21ha of Champagne vineyards in 2006, Vranken-Pommery Monopole has again extended its estates

Vranken-Pommery Monopole has acquired yet more land in Champagne, this time acquiring three hectares of vineyard for 3m.

The acquisition means the company now has 258 hectares of vineyards exploited in Champagne and 300 hectares in Portugal (Porto Rozs).

Following a number of acquisitions over the past decade Vranken-Pommery Monopole has become one of the world's leading champagne groups, commanding 9% of the market for Champagne Houses. Its portfolio of brands includes Cuve Louise, Pop and Pommery, Vranken Demoiselle and Diamant, Charles Lafitte and Heidsieck & Co Monopole champagnes.

Earlier this month the company announced its first-half results and a strategic focus on improving the price mix rather than on increasing unit sales.

Paul-Francois Vranken, chairman and chief executive officer, said: "During the first half of 2007, Vranken-Pommery Monopole began to reap the benefits of the strategic positioning deployed in recent years, which is designed to improve the product mix. This was reflected in the strong sales of our major international brands, whose contracts have been systematically promoted, sometimes to the detriment of national brand volumes. We are committed to pursuing this strategy in the future."

First-half revenue remained at 87.4 million, essentially unchanged from the year-

earlier period after two consecutive years of strong first-half growth (11.7% in 2006 and 24.1% in 2005).

In 2006 Vranken-Pommery Monopole had a revenue of 268 million. Including the distribution of Listel products, business volume, net of marketing agreements, amounted to more than 330 million.