Intersud announces 10-year marketing plan
Intersud, which represents the four wine-producing areas of Languedoc-Roussillon, has announced details of a major marketing strategy which sets out production and sales targets in six key markets.
In the six identified key markets the UK, the US, Germany, Holland, Japan, and Canada a total volume objective of 2.2 million hectolitres (hl) has been set, rising to 3.1m in 2010 and 4.7m by 2017.
In terms of value, 2006 should reach 950m, and then 1.65bn by 2010, and 2.5bn by 2017.
For the UK, specific goals for 2017 are 735,000hl (50% higher than the current amount) and 149m worth of sales (60% above current sales).
Languedoc winemaker and Intersud project leader Grard Bertrand said: 'We believe in this, and we are determined to succeed.
"There is no other region in the world that has such diversity."
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