Diageo ditches drink brands
Published: 23 July, 2008
Diageo has confirmed it has withdrawn Quinn's RTD, Archers Vea and Slate 20 from the market.
The brands failed to meet the global company's sales expectations.
J&B -6C, the clear, premium blended Scotch, is also being discontinued in the UK, but will remain in overseas markets.
Diageo, which launched Quinn last year with a 8.5m marketing spend, defended its decision to be category-breaking rather than introduce just another flavour.
Quinn's was marketed as a RTD (ready-to-drink) 'fruit ferment', made by fermenting natural fruit juice rather than adding flavours to a vodka base.
Search
© Agile Media Ltd 2025. All rights reserved. Agile Media Ltd. Registered office:
56-58 Church Walk, Burgess Hill, West Sussex, RH15 9AN
Registered in England No. 6646125. VAT No. 938 4452 95
56-58 Church Walk, Burgess Hill, West Sussex, RH15 9AN
Registered in England No. 6646125. VAT No. 938 4452 95
