Washington drive

Published: 23 July, 2008

The Washington Wine Commission (WWC) has teamed up with key independent retailers to drive Washington wines into the UK market.
Independent specialists Noel Young Wines and Philglas & Swiggot have both taken on a portfolio of Washington wines, having worked closely with WWC over the past 12 months to identify wines suitable for the UK independent sector.
The resultant listings will be supported by a series of promotional activities aimed at increasing consumer awareness. The activities will include mixed-case offers, educational consumer mail-outs and winemaker tastings.

The Washington Wine Commission (WWC) has teamed up with key independent retailers to drive Washington wines into the UK market.

Independent specialists Noel Young Wines and Philglas & Swiggot have both taken on a portfolio of Washington wines, having worked closely with WWC over the past 12 months to identify wines suitable for the UK independent sector.

The resultant listings will be supported by a series of promotional activities aimed at increasing consumer awareness. The activities will include mixed-case offers, educational consumer mail-outs and winemaker tastings.

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