Portman says, no Beastie

Published: 23 July, 2008

A vodka-based drink which features grinning cartoon spider characters on its packaging has breached the drinks industry Code of Practice, as drawn up the Portman Group.
The products Wee Beastie' and Big Beastie', produced by Inver House Distillers, fell foul of the the Independent Complaints Panel due to concerns that the grinning spider character, which featured prominently on both products and on the website, was both cartoon-like and childlike. It was also concerned that the warning Strictly for over 18s ADULTS ONLY' was likely to have a particular appeal to under 18s.

A vodka-based drink which features grinning cartoon spider characters on its packaging has breached the drinks industry Code of Practice, as drawn up the Portman Group.

The products ?Wee Beastie? and ?Big Beastie?, produced by Inver House Distillers, fell foul of the the Independent Complaints Panel due to concerns that the grinning spider character, which featured prominently on both products and on the website, was both cartoon-like and childlike. It was also concerned that the warning ?Strictly for over 18s ADULTS ONLY? was likely to have a particular appeal to under 18s.

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