Brancott Estate launches organic wine

By James Halliwell

Published: 23 May, 2019

Brancott Estate has launched its first organic and vegan wine range after the organic wine market grew 11% year on year.

Chief winemaker for Brancott, Patrick Materman, says the launch of the organic wines in the Living Land Series is a “significant milestone that epitomises an ongoing commitment to environmental programmes.

“Ever since we first planted Sauvignon Blanc in Marlborough more than 40 years ago, we’ve known our vineyards are our greatest resource. As a founding member of New Zealand’s original sustainable winegrowing initiative, we have strong views on developing and running environmental programmes and have always made a conscious effort to limit any impact on the environment.”

“We’ve always had a special relationship with the land and this makes it easy to adopt practices that ensure the land is protected and enhanced for the future. With our Living Land Series, we celebrate the initiatives that we undertake to preserve the integrity of our vineyards and their environs.”

Chris Shead, off-trade channel director for Pernod Ricard UK, which owns Brancott Estate, said: “We are excited to be launching the Brancott Estate Living Land Series as there is a growing desire for organic wines in the market, with the category on the rise and expected to grow in value by 10.5% and reach £1.15 billion by 2022”.

The Brancott Estate Living Land Series will be available from May exclusively in Tesco with an RRP of £11.

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