#benevolentcolours selfie initiative highlights #itcouldbeme campaign

By Harpers Editorial

Published: 15 May, 2019

Drinks trade charity The Benevolent is encouraging members of the trade to post selfies of themselves dressed in red, white and/or rosé on 21 May, with the hashtag #benevolentcolours to raise awareness of its ‘It could be me' campaign.

The #itcouldbeme campaign is aimed at getting as many members of the trade to sign up to donate £5 a month to help tackle and support those with mental health issues in the drinks business.

In addition, for every selfie posted on Instagram or Twitter during the #benevolentcolours activity the ‘PR Collaboration’ will donate an additional £1 to The Benevolent.

To take part simply dress up in red, white or rosé, take a selfie and upload to your social media using the hashtag #benevolentcolours, or better yet visit The Benevolent’s stand at London Wine Fair (G61) where there will be a photo booth offering “some added frills and fancies”.

The PR Collaboration behind this colourful initiative comprises Dillon Morrall, Emma Wellings PR, Limm Communications, Phipps and R&R Teamwork.

Let's get busy with those fingers and thumbs!

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