All Bar One introduces sustainable rosé range

By James Halliwell

Published: 07 May, 2019

All Bar One will launch a new sustainable rosé wine collection on 4 June 2019. It will include Mirabeau Prêt-à-Porter wine in a 250ml can from Provence, which it said is more environmentally friendly than bottled wine as it is lighter to transport.

“We are excited to be the first national bar to launch the new Mirabeau Prêt-à-Porter wine in a can,” said senior marketing manager at All Bar One, Laura Clarke. “It ticks all the boxes for success; it is on trend, innovative and environmentally ethical."

Other new wines on offer will include Adorada Eau De California, who are “true pioneers in sustainability” and a limited edition vegan-friendly option Mirabeau Forever Summer Rosé.

“We have worked hard with our suppliers to bring our All Bar One guests a superb rosé offering this Summer,” said All Bar One wine category manager Sian Meddings.

“In addition to an enhanced range of rosé’s in to our bars for summer, we have also incorporated other key trends such as a lower alcohol option for the more health conscious wine consumer, products from sustainable sources to ensure our guests can enjoy our rosé’s with a clear conscience when it comes to our planet, a sparkling rosé for the die hard Prosecco lovers wanting to explore the rosé territory and even a 100% plant based vegan Provence rosé.”

The pale rosé menu at All Bar One will also feature Love by Château Léoube, lower abv Twilight from South Africa and Freixenet Italian Rosé.

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