Indies Loire promotion in May

By Harpers Editorial

Published: 29 March, 2019

Harpers and Loire Valley Wines are calling out to all independent wine merchants to take part in an exciting new promotion of the region.

As France's most diverse wine region, the Loire Valley is well-known for producing exemplary wines in every style, with its popularity steadily growing among wine merchants, sommeliers and wine writers this last 10 years as a source of wines that sit perfectly with modern tastes.

As Spring unfolds and the weather demands fresher, lighter, food-friendly styles, this latest Harpers initiative is designed to bring the Loire’s myriad options – red, rosé, white, sweet and sparkling – to the fore, reminding customers of the wealth of styles on offer and delivering participating merchants an uplift in sales.

Moreover, there will be a fantastic winners trip for two for the retailer that is shown to have really got behind this Loire promotion, with the winner featured in a full write up in Harpers.

The appellations covered in this promotion will include: Anjou; Bonnezeaux; Chinon; Coteaux du Layon; Crémant de Loire; IGP Val de Loire; Jasnieres; Muscadet Sèvre et Maine; Muscadet Cotes de Grandlieu sur Lie; Quarts de Chaume; Rose d’Anjou; Rose de Loire; Saumur; Saumur Brut; Saumur Champigny; Savennieres; St Nicolas de Bourgueil; Touraine; and Vouvray.

To back up this activity Harpers will provide POS kit to help in your endeavours, including a map poster of the Loire Valley, drop stops, glass cork, waiter’s corkscrews, aprons, pens and flyers.

Participating merchants will be encouraged to fashion their own promotion and activities, whether that be special tastings, mailings, dressing of the shop, or other related initiatives designed to boost customer engagement and sales.

The promotion month is set as May though there is some flexibility on this if you wish to run the promotion either a little earlier or even a little later.

All we ask is for some fantastic images of your promotion and the completion of a feedback questionnaire to be submitted promptly post promotion.

Places are limited for this promotion and we expect demand to be high, so to register now, please follow this link and complete the short registration form.

Deadline for sign up is 19 April.

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