Harpers Wine & Spirit Trade News

Protecting and promoting EU hidden gems

Published: 20 December, 2024

The More Than Only Food & Drink campaign provided the backdrop for an insightful discussion about the role that PDO and PGI play in defining Europe’s wines.

Feliz Rioja celebrates '167% average increase in sales' during November

Published: 16 December, 2024

Feliz Rioja, a campaign organised in association with UK independents and on-trade venues, is celebrating a surge in Rioja sales last month, as 150 businesses joined forces to promote Spain's seminal wine region.

Drinks trade welcomes new personnel in summer reshuffle

Published: 28 June, 2023

A diverse line-up of manufacturers, distilleries and promotional organisations have announced new appointments this week, including Glenmorganie and the BIVB.

DO Rueda inviting UK trade to join #TasteRueda campaign

Published: 07 November, 2022

Aimed at indies and restaurants, DO Rueda’s new marketing campaign is inviting sign-ups to join in the promotion of Rueda wines across the UK.

Say ‘Prost’ with the return of 31 Days of German Riesling

Published: 20 April, 2022

The annual immersion in Riesling is back for its 11th edition this July, with new activities promised and ramped up digital backing.

Ribera del Duero launches inaugural indie promotion

Published: 18 January, 2022

The Consejo Regulador of Ribera del Duero has unveiled plans to run a ‘Reach for Ribera’ promotion in February, involving 25 independent wine merchants across the UK.

Limited edition ALESSANDRO M. corkscrew in promotion with MSI

Published: 13 October, 2021

MSI, the computer and gaming company, has launched a new promotion called Live in Everyday Passion, offering a free limited edition corkscrew.

Wines of Portugal promo boosts independent sales

Published: 08 July, 2021

Wines of Portugal is reportting sales uplift of +286% in volume and +300% in value at participating retailers that were specially selected for June’s month-long promotion.

AWMB unveils retail promotion in support of indies

Published: 19 January, 2021

The Austrian Wine Marketing Board (AWMB) has, in partnership with Harpers, launched a specialised retail promotion in support of independent retailers.

New indie Christmas campaign for Bordeaux

Published: 07 October, 2020

Bordeaux Wines UK has inveiled a new Christmas campaign aimed at independent wine merchants.

Sign up for return of Eat Spain, Drink Spain

Published: 24 September, 2020

This November sees the return of Eat Spain, Drink Spain, a month long series of events, promotions and workshops around the UK, celebrating the lip-smacking gastro-diversity of wines and foods from Spain.

Registration closing soon on Loire Valley indies promotion

Published: 11 August, 2020

Registration is closing soon for the autumn Loire Valley independent wine merchant promotion, on which Harpers is partnering with Loire Valley Wines.

Shop Rioja is back this October

Published: 07 August, 2020

As cooler days and cosier nights roll in this autumn, Shop Rioja is once again calling on independent merchants to join its October campaign.

Friday read: Retail sales boom belies range stagnation

Published: 17 July, 2020

With supermarket wine sales soaring, buying strategies have altered dramatically, as Angela Mount reports.

Harpers teams up with Loire Valley for indies promotion

Published: 25 June, 2020

Loire Valley Wines is once again to run its popular Independent Wine Merchant promotion this Autumn.

31 Days of German Riesling powers ahead

Published: 19 May, 2020

July is still the month for German Riesling in the UK, with the promotion once again heading back to British businesses.

Goedhuis promotes Dunmow to technology director and appoints him to the board

Published: 27 April, 2020

Goedhuis & Co has promoted its associate director of technology, Peter Dunmow, to the position of technology director at the same time as appointing him to the board.

Generics respond to the pandemic: Wine Australia

Published: 21 April, 2020

In the third of our series on responses of the generic bodies to the Covid-19 pandemic, Andrew Catchpole talks to Laura Jewell MW, regional general manager, Wine Australia UK & Europe

NZ targets indie retailers with Pinot promotion

Published: 02 March, 2020

New Zealand Winegrowers is to run a promotion for the UK and Ireland’s independent retailers offering three winners the chance to win a trip to Pinot Noir 2021.

Prosecco and Asti spearhead new EU-backed promotion of GI-designated quality produce

Published: 22 November, 2019

The heartland DOCGs of Conegliano Valdobbiadene Prosecco Superiore, Asti and Vino Nobile di Montepulciano have joined with producers from Provolone Valdpadana PDO, Mozzarella TSG and Olio Extravergine d’Oliva Toscana PGI for the launch of Enjoy European Quality Foods (EEQF).