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Berkmann announces plan to protect prices as Brexit looms

Published:  11 February, 2019

Berkmann Wine Cellars has revealed its pricing strategy for 2019, which it says includes a “proactive plan to protect customers from potential Brexit fall out".

The importer’s new prices will go live on 18 March 2019, but will be frozen until 1 March 2020. However, Berkmann said the new pricing structure “does not include any additional tariffs in the event of a no deal, or any changes to duty which will be passed on”.

It said that with “strong support from its major suppliers” Berkmann will offer business “certainty through continuity of supply, ensuring that there is enough stock on hand to cover its customers and prospective clients during Brexit, thus protecting their business during this period of uncertainty”.

Charles Marshall, commercial director at Berkmann said “much consideration has been given to maintaining continuity of pricing during this turbulent period to provide our loyal customers with commercial stability. We want to provide them with firm pricing across the key trading periods of Easter, summer and Christmas, so business plans can be made accordingly.”

With a portfolio of over 1,400 wines, Berkmann Wine Cellars is the largest family-owned and family-run wine importer in the UK and has been selling wine to restaurants since 1964.