Jose Cuervo extends Margarita Rumble sponsorship deal

By Lisa Riley

Published: 18 April, 2018

Jose Cuervo has signed a deal to sponsor the mixologist Margarita Rumble competition for the second year running.

The deal will see all the margaritas served at the London event made with Jose Cuervo Tradicional 100% agave tequila.

At this year’s Margarita Rumble, which is taking over The Yard in Shoreditch on April 28th, expert mixologists from top bars across the city compete for the title of Best Margarita in London.

Guests can choose to join one of three sessions, with each reveller given a token on arrival to vote for their favourite margarita.

For those curious to learn more about the cocktail, the Cuervo Tequila Truck will welcome guests with a tequila tasting and hosting a salt pairing masterclass, where attendees will be shown how to pair the best salts found in the UK to different flavours of Cuervo margaritas.

Entertainment will consist of a traditional Mariachi band, Mexican dancers and DJs, with the first wave of talent confirmed including Trapeze, Barrio Bars, Cabana Brixton, Whistling Shop and Benitos Hat.

Reigning champion Café Pacifico will be returning to defend its 2017 title, awarded to the passionfruit margarita that wowed the crowds at last year’s event, and has also claimed a permanent ‘Margarita Rumble’ cocktail feature at the Covent Garden restaurant.

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