Oz government opens Wine Export Grants applications

By Lisa Riley

Published: 02 January, 2018

Aussie wine businesses exporting to China, Hong Kong, Macau and the US have been invited to apply for up to $25,000 in Australian government funding to support specific export promotion activities.

Administered by Wine Australia, the grant program has $1m in funding for eligible small and medium wine businesses to claim up to 50% reimbursement for specific export promotion expenses incurred on or after 1 January 2018.

With applications treated on a first-come first-served basis, Wine Australia CEO Andreas Clark said he “strongly encouraged” wine businesses to review the guidelines and prepare their applications.

Having been identified as the markets with the most growth potential, the grants were focused on China and the US, he added.

Eligible claims include reimbursement of travel expenses for a single promotional visit to these markets, the cost of providing free samples of the Australian wine product promoted for export, participation in trade fairs and in-store promotions, as well as marketing and advertising.

The program forms part of the Australian government’s $50 million Export and Regional Wine Support Package (the $50m Package), which aims to drive demand for wine exports and showcase Australia’s wine tourism to the world.

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