Distell revives Angostura distribution deal

By Jo Gilbert

Published: 01 June, 2017

Distell, Africa’s leading producer of wines, spirits, ciders and RTDs has announced it is reviving its distribution partnership in the UK with Angostura, world’s largest producer of aromatic bitters.

From July 3, Distell will once again distribute the rum and bitters producer’s portfolio via UK channels.

Angostura, whose portfolio includes Angostura Aromatic Bitters, Angostura Orange Bitters and a premium rum range is resuming its partnership with Distell after three years with Cellar Trends.

The partnership will see the two teaming up once again for the distribution of Angostura’s portfolio to the UK channels, building on what has “always been a strong relationship”, according to Angostura CEO Genevieve Jodhan.

Fraser Thornton, Distell’s European managing director said Distell’s investment in its UK commercial team over the past 12 months has encouraged the partnership.

“I am delighted we have been able to re-acquaint ourselves with Angostura to distribute their exceptional Rum and Bitters portfolio throughout the UK supported by exciting events such as the world renowned Angostura Global Cocktail Challenge. This further strengthens the range of brands we have to offer the trade and consumers,” he added.

The announcement follows another made back in March, when Distell revealed it had extended its partnership with Stock Spirits to enhance its spirit range in the UK.

Taking effect from June 1, the UK deal builds on Distell's existing arrangement with Stock Spirits in Slovakia and Italy, and will add a number of brands to the Distell UK portfolio, including Amundsen Expedition Vodka, Zoladkowa Crystal Deluxe Vodka a, Zoladkowa Gorzka, Lubelska, Stock XO brandy and limoncello brand Limoncè.

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