Aldi extends craft Festival Beer range

By Jo Gilbert

Published: 30 May, 2017

Discount supremo Aldi is bringing back its festival beer range for a second year with some notable additions.

Building on last year’s launch, the expanded range consists of 16 new artisan beers focusing on “home-grown brewers”.

The range features craft beers from breweries from across England and Wales, including Badger England’s Own, Wells Waggledance, Great Corby Session IPA, and a Sussex Traditional Pale Ale from the Hepworth Brewery in West Sussex.

Aldi said they are expanding the range to keep up with consumer demands as the craft beer market continues to swell, worth £100.5million in past year alone (Nielsen 52 w/e 25 March 2017).

Tony Baines, joint managing director of corporate buying at the UK’s fifth largest supermarket, confirmed that the craft beer market is “going from strength to strength” with the range aiming to attract new customers into stores by developing “new ranges in line with key trends”.

The UK has a long history of brewing ale, but thanks to the recent boom, the UK now boasts more craft breweries per capita than any other nation.

Andy Hepworth, managing director and head brewer at Hepworth Brewery, said the partnership with Aldi would be a “notable step” in the brewery’s history.

“We have been brewing as an independent brewery since 2000, with the intention of reviving Horsham’s centuries old brewing tradition. Our partnership with Aldi will be a notable step in our history and will allow us to share our Pale Ale with the rest of the country, which is proudly made using Sussex grown ingredients,” he said.

The new additions were selected by Aldi’s in house buying team and reached stores for the first time over the bank holiday weekend (Sunday, May 28) with an RRP of £1.29.

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