Logistics Supplement 2005

Published: 23 July, 2008

It somehow seems appropriate for this logistics report to be delivered as a supplement - as an accessory to the main
issue of Harpers. In this discrete format, it represents the way that many people in the wine trade consider logistics as an adjunct to their real' business.
But this view is short-sighted, and potentially costly. Yes, the UK industry is largely about marketing and sales; but
fulfilment remains the key to success. So while various distribution functions may be very sensibly outsourced, they are delegated and then essentially marginalised at peril.
Logistics processes have too great an impact on the products and services offered by almost every wine business to merit less than regular and thoughtful attention.

It somehow seems appropriate for this logistics report to be delivered as a supplement ? as an accessory to the main

issue of Harpers. In this discrete format, it represents the way that many people in the wine trade consider logistics as an adjunct to their ?real? business.

But this view is short-sighted, and potentially costly. Yes, the UK industry is largely about marketing and sales; but

fulfilment remains the key to success. So while various distribution functions may be very sensibly outsourced, they are delegated and then essentially marginalised at peril.

Logistics processes have too great an impact on the products and services offered by almost every wine business to merit less than regular and thoughtful attention.

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