Pommery releases star spangled Champagne

Published: 18 January, 2007

POP, the innovative and free-spirited Champagne brand from Pommery, is known for its independent and artistic nature. So what more fitting addition to the 20cl portfolio than this stars and stripes smothered POP US.

"It makes sense that POP US should land on these shores in time to celebrate Independence Day on July 4th," comments Vranken-Pommery Monopole's Sara Hicks. "POP's philosophy has always been about innovation and following its own path as opposed to that of the more traditional Champagne brands."

Created by Pommery's Chef de Cave Thierry Gasco, the Champagne in the mini POP bottles is an Extra Dry Style - which has a slightly higher sugar content than Brut - giving a very easy-drinking wine which is perfect poured straight from the bottle or sipped through a straw. Pommery, with POP, was the first House to launch this innovative way of drinking.

POP US has an RRP of 13.50. All enquiries to Anne Whittingdale at Percy Fox - tel. 01279 75 6200 / anne.whittingdale@diageo.com

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