Banrock's big spend
Published: 18 January, 2007
Australian brand Banrock Station is spending more than 500,000 on a national advertising and sampling campaign over the summer.
The campaign is part of the company's Good Earth Fine Wine' strategy, and features Banrock's Wetlands manager Tony Sharley in a variety of quintessentially English scenarios, introducing various Australian fauna', which will be supported through donations from every bottle of wine sold.
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Registered in England No. 6646125. VAT No. 938 4452 95
