Robinsons expands Australian range with two sole distribution partnerships

By Jo Gilbert

Published: 02 November, 2016

Robinsons Brewery has teamed up with two wine producers from Western Australian, expanding its portfolio of "quality" antipodean wines.

As of December, the Stockport brewery will be the sole UK distributor for Ashbrook Estate and West Cape Howe.

Selected wines from both producers will be available across the 300 pubs it supplies across the North West, Wales and Cumbria and to the off-trade via the brewery.

Based in the Margaret River area, Ashbrook Estate is a premium producer of varietal wines with a focus on sustainability.

The vineyard and estate have been owned and operated by the Devitt family for over forty years with the third generation now in control of the business under Kingsley Edwards.

"As a third-generation business with a farming history in Australia's South West dating back over 100 years, we believe Robinsons Brewery, as a sixth-generation family company, is the ideal union to promote our range of premium wines," Edwards said.

The organically-minded West Cape Howe will also be distributed to the UK solely via Robinsons'.

Noel Reid, wine buyer for Robinsons explained how the new additions will fit into the company's range, which includes some of the oldest vineyards in Western Australia.

"The addition of West Cape Howe and the boutique Ashbrook winery will add a further layer of forward thinking producers to our portfolio. The addition of these two exceptional multi-award winning wineries will allow us to offer our customers a full global portfolio from entry house level wines to the truly boutique," he said.

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