Bibendum launching Brazilian winery promo ahead of Rio Olympics

By Jo Gilbert

Published: 01 August, 2016

Brazilian winery Miolo, along with Bibendum and Walker & Wodehouse, is launching a Taste of Brazil campaign to encourage customers to make the most of this year's games.

Point of sale material, including tent cards, posters, menu clips and web banners, will be available to promote the core range among Bibendum customers, while customer-led activations such as Cabana Group's beach pop-up on the Southbank and Shoreditch's Floripa will be raising the visibility of Miolo and the campaign.

Walker & Wodehouse indie customers will also be encouraged to get involved with Wines of Brazil's Summer Window Competition aimed at independent wine merchants and Walker & Wodehouse will be offering discounts on Miolo products throughout August.

Nadia Williamson, Bibendum and Walker & Wodehouse supplier manager for South America, said: "Not only are the Rio Olympics a great opportunity to highlight Miolo wines to our customers, but by incorporating these into cocktail recipes it will also allow us to grow awareness of Brazilian wine with younger consumers who would normally be drawn to Brazilian spirits or beer."

Ex-bartender, Michele Tuveri from spirits agency, Instil, has created two cocktail recipes inspired by the Miolo wine range and the Brazilian summer.

Samba Thyme is based on Miolo Sparkling Tradition Brut and made with passion fruit, Prairie Organic vodka, cayenne pepper and thyme, while Flor Antigua is made with Alisios Pinot Grigio-Riesling with by Fiorente Elderflower liqueur, guava juice and lime.

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