Shop Rioja back for 2016

By Andrew Catchpole

Published: 27 June, 2016

Shop Rioja is back for another countrywide promotion in October's edition of Harpers in partnership with Wines from Rioja, and is inviting all UK independent merchants to take part.

This popular annual event, which last year saw over 100 shops take up the opportunity of running a month long Rioja promotion ahead of the busy build up to Christmas, is simple to implement but can generate good returns from this ever popular wine region.

Those who participated in 2015 saw on average a 151% uplift in like-for-like sales, with significant uplift continuing through the festive season, and customers typically trading up within the category.

All participants need to do is sign up via Harpers (details below) and fashion a promotion, both in-store and via marketing and social media channels, though October to highlight this perennial British favourite with their customers.

This will be supported by both point of sale promotional material and a countrywide raising of consumer awareness by Wines from Rioja.

If you are keen to join those already signed up for Shop Rioja 2016, please contact Lee Sharkey at Agile Media: lee.sharkey@agilemedia.co.uk

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