London-based wine supplier to the on-trade, Jascots, is blazing a trail for employers by pledging to pay its employees the living wage.
Jascots Wine Merchants, specialist to the on-trade, has earned an accreditation from the Living Wage Foundation, meaning it will now pay employees a minimum hourly wage of £9.40.
This is significantly higher than the national minimum wage of £6.70 for under 25s and the new minimum wage for over 25s, which was increased to £7.20 per hour on March 31.
Signing up to pay the higher living wage is optional for employers.
The new pay structure at Jascots will apply to everyone working for the supplier, regardless of whether they are permanent employees or third-party contractors.
Miles MacInnes, sales and marketing director at Jascots said introducing a living wage was a "natural step" for the company.
He said: "We are extremely pleased to receive this accreditation - our people are the most important part of our business and their wellbeing is crucial in every way."
Living Wage Foundation director, Katherine Chapman, added: "We are delighted to welcome Jascots to the living wage movement as an accredited employer.
"The best employers are voluntarily signing up to pay the living wage now. The living wage is a robust calculation that reflects the real cost of living, rewarding a hard day's work with a fair day's pay.
"We have accredited over 2,300 leading employers, including Jascots, ranging from independent printers, bookshops and breweries, to well-known companies such as Nationwide, Aviva and SSE. These businesses recognise that clinging to the national minimum wage is not good for business. Customers expect better than that."
The living wage is an hourly rate, which is calculated according to the basic cost of living in the UK.
Employers choose to pay the living wage on a voluntary basis.
The living wage is separate to the compulsory 'national living wage' introduced on March 31 for staff over 25 years old.