Subscriber login Close [x]
remember me
You are not logged in.

Courvoisier launches Christmas campaign with major cinema ad buy

Published:  11 November, 2015

Courvoisier, the UK's best-selling brand of Cognac, has launched its 2015 Christmas campaign.

The Toast of Paris campaign will feature cinema advertising alongside activity across print, digital and social-media platforms.

The cinema spot, which features a waiter making his way through the decades since the opening of the Eiffel Tower, will run in the six-weeks to Christmas and is expected to reach some 4 million consumers.

It will appear before major releases such as The Danish Girl, Kill Your Friends, Black Mass and Bridge of Spies.

A further 12 million consumers will be reached online through sites such as Facebook and Youtube.

The print and digital campaign will target an additional 2.4 million through The Daily Telegraph, The Times and The Guardian.

Chris Anderson, marketing controller for luxury brands at Maxxium UK, which distributes Courvoisier, said: "This one of the largest investments in advertising for Courvoisier in the UK.

"As the leading cognac in this market and with the launch of The Toast of Paris Since 1889 campaign, it's the perfect time to share Courvoisier's rich brand heritage and Parisian roots with consumers."

There will also be 300 on-trade kits available to support the campaign, including coupette glasses and tent cards promoting the Parisian Sidecar serve.

Christmas is a key trading period for Cognac. Some 65% of customers only buy Cognac in the festive season.

Courvoisier has a 63% volume share of the UK Cognac market, up 7.4% year on year.