Champagne Lanson has a 'perfect start' to summer campaign

By Mathew Lyons

Published: 27 July, 2015

Champagne Lanson's 'The Perfect Start' programme of sponsorship throughout the British summer is already bearing fruit.

Research from independent brand agency ARC London has revealed that consumers regard Champagne Lanson as the drink with "the best affinity to Wimbledon". Both are regarded as having a "strong brand match in terms of inspiration", with words such as "posh", "British" and "unique" being used repeatedly about each.

Champagne Lanson's sponsorship of Wimbledon is now in its 38^th year, with that sponsorship having been exclusive since 2002.

'The Perfect Start' season began with two events at Hurlingham Park, Chestertons Polo in the Park and the BNP Paribas Tennis Classic. It also included the Henley Royal Regatta.

Paul Beavis, Champagne Lanson's UK & international managing director, said: "We created a strategy around 'The Perfect Start' following on from our recent Champagne Category Report 2015 which revealed that our category needed to create more champagne occasions and that our category has a bigger job to do to educate people about Champagne. By sponsoring these key summer social events we managed to educate new - and existing - customers."

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