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Admiral launches support package to give first-time on-trade licensess a head start

Published:  29 June, 2015

On-trade employees who fancy having a crack at running their own pub are being offered a new package of support for first-time licensees.

Tenanted pub company Admiral Taverns has launched the Business Support Agreement which will provide budding first-time pub entrepreneurs with bespoke training, access to business insight from industry experts and a portfolio of products and equipment for a fixed period of six moths.

Licensees will also be expected to sign-up for open-book accounting and stocktaking services so that Admiral can work closely with them on financial management and planning.

Admiral's business development managers will work with licensees on such as pricing, profit control and margins.

The scheme is designed to be a gateway agreement leading to long-terms tenancies of between three and five years.

Suzanne Smith, head of recruitment and people development, said: "How we work with new licensees as they enter a pub and run it for those initial months has been a huge area of focus for us.

"Experience tells us it's a critical time - for the pub and for the development of the licensee - and can define whether he or she makes a success of the pub and, of course, themselves.

"This new agreement includes a package built specifically for this time, designed to help licensees navigate what is, by nature, a challenging and demanding period, with extra support in crucial areas, as well as a very targeted training and development programme.

"It represents an extra up-front investment for us, which is hopefully a good message for incoming licensees as it demonstrates our support for, and belief in, them and what they are trying to achieve.

"The BSA is an important step for us in tailoring support specifically for licensees who are either new to us or new to the industry. It crystallises that initial period in what we hope is a long-term business partnership."