Bruno Paillard Champagne seeks clarity with pack revamp

By Nigel Huddleston

Published: 09 June, 2015

Champagne house Bruno Paillard has redesigned the packaging for its range including putting its Grand Cru Blanc de Blancs into clear glass for the first time.

The front labels now contain only the name of the maison and the cuvée to give greater clarity.

It has also put the description "extra brut" on the back label to emphasise the low dosage for its the Blanc de Blancs, Brut and Rosé wines which comprise its "multi-vintage" range.

The back label continues to state disgorgement dates which the house has been flagging up since the 1980s.

The company said that steps had been taken to protect Blanc de Blancs from light damage in its new packaging.

Bottles are being filled in darkness and a protective cellulose sleeve remains in place until serving.

Owner Bruno Paillard said: "We have consistently carved out own path in all aspects of what we do, from ploughing our vineyard to designing a bottle shape to optimise surface contact, or pioneering disgorgement dating.

"These aesthetic changes are one more step on this path, bringing more clarity to the understanding of our wines.

"The move to clear glass for our Blanc de Blancs gives a further sense of the Champagne inside the bottle before it is opened."

Champagne Bruno Paillard is available only to specialist wine merchants and the on-trade in the UK through Bibendum PLB.

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