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THRESHER LAUNCHES AUSSIE MERCHANT BRAND

The Thresher Group is continuing its move to merchant brands (branded wines with a flexible supplier base) with the launch of a new range of Australian wines. The Flinders Realm brand will feature five sub-brands - the Larrikin, The Roadsign, The Dingo Fence, The Investigator and Terra Nova - and will join the company's New and Old World merchant brands, Origin and Radcliffe's Regional Classics, introduced in 2003. Flinders Realm makes the buying of Australian wine easier for the consumer by bringing together the best wines from across the country and categorising them by grape flavour and price,' said Thresher Group head of global sourcing, Jonathan Butt.

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