Cointreau to host pop-up bar at London Fashion Week

By Chris Mercer, Emily Kearns

Published: 22 August, 2013

Rémy Cointreau is to launch a pop-up bar for its Cointreau brand to coincide with London Fashion Week.

Cointreau Privé will run between September 11 ans 22 and is being designed by up-and-coming UK fashion designer Simone Rocha.

The group has named 26-year-old Rocha as its creative director and she has created a new signature serve named Cointreau Wild Rose, which contains lemon juice, gomme syrup, rose water and soda water.

Cointreau brand manager Alvin Saal said: "We have successfully benefited from an established association with style and fashion, and we hope this continued relationship, along with increased investment and marketing of new serves, will further raise awareness and the appeal of the brand."

Rocha's role is part of her work as a recipient of the first Elle magazine/Cointreau bursary, introduced to strengthen the Cointreau's brand's links to fashion by funding promising designers.

Cointreau Privé bar will be based at 45 St Martin's Lane and open between 4pm and 2am. Guests can register at cointreauprive.co.uk.

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