Diageo launches Belgian chocolate Baileys variant

By Lucy Britner

Published: 14 August, 2013

Diageo has launched a chocolate variant of its cream liqueur brand Baileys.

The company claims Baileys Chocolat Luxe is the first product that infuses real Belgian chocolate with alcohol.

The product was created by scientist Anthony Wilson - son of one of Baileys Original Irish Cream's creators Steve Wilson.

According to Diageo, Chocolat Luxe took three years and 840 attempts to perfect. By lowering the alcohol content 1.3%, creators said the flavour of the whiskey complemented, rather than overpowered, the chocolate.

Anthony Wilson said: "The philosophy behind developing Baileys Chocolat Luxe was to create an ambient molten chocolate experience - something that you could pour and drink at room temperature that would have the multi-sensory experience of eating chocolate. This is combining two ingredients that were always destined to be together; finally becoming a reality.

"Baileys was the first liqueur to fuse whiskey and cream, and now Baileys Chocolat Luxe heralds a groundbreaking innovation in chocolate - the first time real Belgian chocolate has been fused with alcohol to deliver a real Belgian chocolate experience. I am proud to be the one to say I helped make this happen and that the family legacy with Baileys continues with a brand new innovative product."

Each bottle contains Madagascan vanilla and more than 30g of Belgian chocolate.

Baileys Chocolat Luxe is available exclusively at Harvey Nichols from this month and nationwide from October, retailing at £16.99 for 50cl.

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