Jeanjean, a wine producer from the Languedoc region, is launching new wine brand Maison du Sud for the off-trade in the UK.
The range will initially consist of five wines - a Chardonnay, Merlot, Sauvignon Blanc, Carbernet Sauvignon and a Grenache/Cinsault rosé.
Ian Munson, Englishman and head winemaker at Jeanjean, said: "These are simple but well-made wines; the very best expression of everything we have to offer here in Languedoc."
The wines range from £5.99-£6.99 rrp.