First Drinks cages Monkey Shoulder
First Drinks has launched a gift pack for its Monkey Shoulder Scotch whisky brand.
First Drinks has launched a gift pack for its Monkey Shoulder Scotch whisky brand.
The 'cage' gift pack is to be available in high-end retail from June, before being rolled out in July.
Senior brand manager for Monkey Shoulder, James O'Connor said: "Monkey Shoulder's mission is to bring new people into the wonderful world of Scotch by tearing down all the stuffy stereotypes and misconceptions that put younger drinkers off. The cage pack makes a great gift for those people who're looking for something a bit different, and who might not normally think of Scotch whisky.
"Spirits gifting in the UK off-trade is worth £125m and growing - a huge growth opportunity for retailers. We hope this new pack offers shoppers an interesting and affordable gifting option at this key sales period."
The pack will initially be available in Selfridges, Harrods, Fenwick Newcastle, Harvey Nichols, The Whisky Exchange, Master of Malt, Partridges of Sloane Square, Soho Wine, thedrinkshop.com and The Wright Wine Company.
The RRP on the Monkey Shoulder cage gift pack will remain as standard - £26.09.
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56-58 Church Walk, Burgess Hill, West Sussex, RH15 9AN
Registered in England No. 6646125. VAT No. 938 4452 95
