Corney & Barrow launches wine discovery initiative

Published: 09 January, 2013

Corney & Barrow launched Discover Your Wine Style at its annual tasting yesterday, in a bid to demystify wine by allowing guests to choose according to their likes and dislikes.

The new concept, which it hopes to develop further, aims to offer a "simple and uncomplicated" taste test in order to hone in on consumers' personal preferences.

Four white and four red wines of different styles were showed blind, to remove the element of preconceived ideas around grape varieties and the look of the label. Guests were encouraged to say if they liked each wine or not. Once they selected a wine they most liked, they were then guided to other wines at the tasting which had a similar style.

Sally-Ann Farrington, head of marketing for Corney & Barrow, said: "We recognise that everyone has a personal preference when it comes to taste and a higher price doesn't automatically mean you will like a wine more."

She added: "As part of the Discover Your Wine Style taste test, we also provide guests with some key words to describe the style of wine they chose, along with phrases to mention to a sommelier in a restaurant to assist them in selecting a wine, and finally some ideal food and wine pairings for their chosen wine style."

At the wine tasting were producers from some of Corney & Barrow's leading vineyards including Peter Sisseck of Dominio de Pingus and Château Rocheyron; Andrea Franchetti of Tenuta di Trinoro; and Olivier Leflaive of Olivier Leflaive.

You can watch Discover Your Wine Style in action here.

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