Inter-Rhône advertises across London buses

Published: 17 December, 2012

Inter-Rhône is targeting London's commuters this month with a UK advertising campaign on 110 of the capital's red buses and in underground stations.

The campaign will last throughout December 2012 and will be running on central London bus routes. The body is hopeful it will be seen 750,000 adults.

The advertising also appears digitally on screens in the underground, with 100 LCDs (liquid crystal displays) and 18 digital escalator panels, which aims to reach 800,000 ABC1 adults.

Olivier Legrand, marketing director at Inter-Rhône, said: "We believe the London bus and underground advertising campaign will be a great way to raise awareness of Rhône wines with consumers in the run up to the key Christmas sales period."

The ads on show are the "Red Heel" and "Red Dress" visuals which have already been used elsewhere this year.

This year Inter-Rhône has carried out retailer promotions throughout the year, its annual trade day in March, sponsorship of the London Double Header in September and the Côtes du Rhône Halloween quiz night.

Wines from the Côtes du Rhône appellation have 28% of UK market share. By appellation, its red wines have 38% of the market share.

Rhône Valley wines cover 71,000 ha, across 5,000 vinegrowing operations.

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