Cans of lager with alcohol content exceeding the Government's recommended drinking levels are not encouraging irresponsible drinking, The Portman Group has found.
Read more...Savanna Cider, South Africa's leading cider brand and part of Distell, is launching a national integrated advertising campaign.
Read more...Bulmers Original, the 'served over ice' bottled cider, is launching new national TV advertising introducing the concept of "squeezing the most out of the great British summer".
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Scottish & Newcastle has finalised the details of its new heritage joint venture.
UK: HP Bulmer has pleaded guilty to charges in connection with a fatal outbreak of Legionnaires' disease.
UK: Young working women fuel surge in ros wine sales, according to a market research firm.
The rotten summer of 2007 has hit sales for brewers such as Scottish & Newcastle (S&N), with the category as a whole seeing a double-digit drop in the volume of beer sold.
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Irish drinks group C&C - the makers of Magners - will cut 70 jobs temporarily at its cider making plant due to a recent downturn in trading triggered by poor weather in Britain and Ireland, a company spokesman has said.
InBev is looking to create a new premium position within the 'everyday' 4% ABV lager market with the August launch of Stella Artois 4%.
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PLB, one of the largest independent importers and distributors of beer and wine, has further strengthened its branded beer portfolio with the addition of Palma Louca - the UK's number one imported Brazilian lager.
Read more...Magners Irish Cider is launching a new 330ml PET bottle.
Read more...Gaymer Cider Company is investing in and expanding its premium portfolio of ciders with the launch of new Gaymer's County Series.
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UK: Retailer at forefront of innovation with its new ready-made mulled cider
ICB is consolidating the success of its St Helier's Pear cider with two new fruit cider launches
Read more...UK: Scottish & Newcastle(S&N) is to launch the first draught cider "over ice" product.
Cider sales continue to surge in ontrade.
