Harveys urges Sherry drinkers to chill

Beam UK, owners of Sherry brand Harveys, is spending around 1 million this year in an attempt to persuade consumers to chill the product before they drink it.

Scotland wins the World Cup of Sherry

The chef and sommelier at the Balmoral Hotel in Edinburgh have won the International Copa Jerez 2007. Sous chef Kevin Sutherland and sommelier James O'Donnell created a food and Sherry menu, beating teams from the US and Spain in the process. Their winning menu included a dish of sauted Keltic scallops, chestnut puree, apples and smoked bacon lardons with Hidalgo La Gitana Manzanilla. The judging panel included award-winning chef Heston Blumenthal, who praised the duo's original and inspiring' dishes.

Scotch Sherry winners

Chef-and-wine-waiter duo Craig Sandle and James O'Donnell, from the Balmoral Hotel in Edinburgh, won the Copa Jerez on 20 February - the live cook-off and Sherry-pairing contest.
They will now go forward to the Sherry World Cup', or International Copa Jerez, to compete against teams from other key Sherry markets, including the US, Spain and Germany, and to be judged by Spain's top chef, Ferran Adria.
Second place went to James Lui and Debbie Thornton from the British Army Culinary Arts Team, Hampshire, followed in third by Matt Simon and Darren Stanford of Avenance, London's Deutschebank restaurant.

NEW SHERRY CATEGORIES

By Neil Beckett

ON-TRADE ACCUSED OF HOLDING BACK SHERRY

By Neil Beckett

SHERRY NEEDS MORE SUPPORT

BULLISH FUTURE FOR SHERRY

By Neil Beckett in Jerez

THE END OF A SOL-ERA FOR SHERRY?

By Neil Beckett

The future's Sherry; the future's orange

by Dawn Cran
Harveys has launched a new product designed to wake up the Sherry category and broaden the appeal of its flagship Harveys Bristol Cream.

Harveys aims to make sherry trendy

Beam Global UK is launching an education initiative to encourage consumers to drink sherry in a modern way - chilled, in contemporary glassware - as part of this year's 500,000 investment in Harveys, the UK's number one sherry.