Whiskey - Harpers Wine & Spirit Trade News

Chivas Regal to target London city males in festive campaign

Published: 22 November, 2011

Pernod Ricard is to target 25-34 year old males at high-footfall London sites, in a festive marketing campaign for its brand, Chivas Regal.

Red Stag ramps up party night sponsorship

Published: 11 November, 2011

Red Stag by Jim Beam is aiming to increase brand awareness among its target audience in the run up to Christmas through sponsoring a series of cult party nights.

Major TV ad campaign for Bell's

Published: 11 November, 2011

Diageo GB is aiming to maximise the relevance of Bell's blended scotch whisky to its target audience through a new heavyweight marketing campaign.

Diageo launches £1.35m campaign to re-invigorate Bell's

Published: 11 November, 2011

Diageo GB is to re-invigorate and re-position Bell's blended scotch whisky through a new £1.35m TV ad campaign, to help grow the category.

Balblair launches 2001 vintage and new whisky centre

Published: 07 November, 2011

Single malt Scotch whisky Balblair is celebrating the launch of its latest vintage with the opening of a new visitor centre.

Le Bon Vin to distribute Sullivans Cove whiskies

Published: 30 September, 2011

Sheffield based wine merchant Le Bon Vin, is to distribute Tasmania Distilleries, Sullivans Cove whiskies in the UK.

Dalmore 1962 sells for £125,000

Published: 19 September, 2011

Whyte & Mackay has announced at the Tax Free World Association Show in Cannes, it has sold the most expensive bottle of retail whisky ever.

Dominic Roskrow to present whisky medal winners at Pure Festival

Published: 13 September, 2011

Whisky writer and author of the World's Best Whiskies, Dominic Roskrow is to present The World Whisky Masters Medal Winners at the whisky and music event, the Pure Festival.

Number One Drinks Company gains Japanese distillery stock

Published: 12 August, 2011

The remaining inventory from Mercian's Karuizawa Distillery has been acquired by an Asian-based company on behalf of its international importer and distributor, Number One Drinks Company.

Warning, this blog may make you hungry

Published: 15 July, 2011

Food matching with wine may have caught on in a big way, but when it comes to whisky the concept still has a long distance to go before it earns such widespread acceptance.

Penderyn named one of the best whiskies in the world

Published: 09 October, 2009

Welsh single malt whisky Penderyn, has been named one of the best whiskies in the world.

Speciality Drinks adds 'Elements of Islay' whiskies

Published: 06 August, 2008

Speciality Drinks Ltd is pleased to introduce 'The Elements of Islay', a new range of Single Islay Malt Whiskies that draws its inspiration from traditional medical laboratory labels and packaging - even the bottle used is called 'pharmacy'.