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The next decade could well mark a turning point for the Cognac industry. The big players and the generic body have realised that they need to update the image of their beloved spirit. More importantly, the three key markets are in growth again and bartenders are getting switched on to the product. And Cognac is a versatile product - one with great heritage and integrity. We hope that this shines through in the 2005 Harpers Cognac supplement.
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After many years of deliberation, a ruling has just been passed that the youngest eau de vie in a bottle of XO Cognac must be at least 10 years old, some four years older than the current minimum age, reports Stuart Peskett.
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Cognac has cultivated an image as a luxury drink, but is it now questioning its identity?
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Following the decline in demand for Cognac from the early 90's onwards and a difficult decade of cutbacks in production, more positive developments and more successful brands are emerging, along with renewed confidence and ambitious targets. Giles Fallowfield reports.
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By Stuart Peskett
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Corney & Barrow gets exclusive deal
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Published: 18 January, 2007
Maxxium UK is launching Rmy Martin's, Coeur de Cognac, into the UK market this October in a bid to entice a new audience to a sector still deemed by many as old fashioned and intimidating.
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Published: 18 January, 2007
Mainart is a new wine brand from Cognac with three price tiers. Rather than the dull Ugni Blanc, it uses red Bordeaux varieties - Cabernet Sauvignon, Merlot and Petit Verdot.
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Published: 18 January, 2007
Mainart is a new wine brand from Cognac with three
price tiers
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Published: 30 November, 1999
Beam Global UK is encouraging consumers to try higher marques of cognac this Father's Day by offering a complimentary sample of Courvoisier VSOP with sales of Courvoisier VS, the UK's favourite cognac.
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