As Cape wine exports pick up post the ban in April, Wines of South Africa (WoSA) is launching a new campaign on social media to promote “Spectacular South Africa”.
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Graft Wine Company is looking to bring the mouth-watering flavours of South African BBQ to the British bank holiday weekend with the launch of the first Great British Braai Off campaign to support South African winemakers.
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In the third of our series on responses of the generic bodies to the Covid-19 pandemic, Andrew Catchpole talks to Laura Jewell MW, regional general manager, Wine Australia UK & Europe
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In the second of a series focusing on how the UK’s generic bodies are dealing with the current crisis, we talk to Fernando Muñoz Naranjo, director, Foods and Wines from Spain.
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Against the disruption of coronavirus (Covid-19), drinks brands “need to radically rethink their key messages when communicating with consumers on social media”, according to IWSR.
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Following its launch two weeks ago, #TheVirtualHappyHour has partnered with events business Team Spirit to create a video in support of the campaign.
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The Balvenie premium whisky brand has launched its ‘Digital Drams’ online campaign at a new pop-up bar inside London’s King’s Cross station.
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"The future’s about quality” is the tag line for a new campaign which is looking to reinstate Cava’s premium position in the UK market.
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The ASA has banned adverts for a cannabis-oil infused rum, in a ruling that could have implications for the marketing of the fast-growing CBD-drinks sector.
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This piece is about how to sell wine. It starts from the premise that to be successful we should get out of our wine focused ghetto and look at other sectors for learnings and inspiration. That doesn’t just mean craft gin and beer. It can be a myriad of places. Even politics.
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Soave is making a comeback thanks to a new Summer of Soave campaign.
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The trade body for France’s Côtes du Rhône has unveiled plans to target consumers in their thirties and forties, with a new logo and marketing strapline that highlights the region’s quality, heritage and provenance.
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Soave is ramping up its UK focus, targeting independents and restaurants this summer with a #SummerofSoave campaign.
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The Wine and Spirit Trade Association (WSTA) has warned MPs ‘don’t bottle it’, while urging wine and spirit businesses to get behind a campaign that makes clear that a no deal Brexit would be unacceptable to the UK drinks industry.
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The Bordeaux Wine Council (CIVB) has launched a new digital campaign has launched to increase awareness of Bordeaux wines in the UK market - a major market for wine exports from the region.
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Leading German brand Black Tower has announced it will be highlighting its low calorie range ahead of the festive season with a new neck collar campaign.
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McGuigan will focus on tube stations and major cities when it kicks off its biggest UK out of home marketing campaign this autumn.
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Edrington-Beam Suntory has turned the spotlight on Maker’s Mark with the first campaign for the premium American bourbon in 10 years.
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A “lack of wines priced attractively” has been blamed for a less than successful 2017 Bordeaux campaign.
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Leading Chilean winery Cono Sur has launched a major new primetime TV ad campaign highlighting wine and food, which is set to reach 13 million viewers over six months.
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