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Jerry Lockspeiser: What can the wine trade learn from Dominic Cummings?

Published:  26 September, 2019

This piece is about how to sell wine. It starts from the premise that to be successful we should get out of our wine focused ghetto and look at other sectors for learnings and inspiration. That doesn’t just mean craft gin and beer. It can be a myriad of places. Even politics.

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