Imagine an annual sales campaign that generates excitement, shifts substantial stock and delivers cash benefits for both buyers and sellers, all while reinforcing brand positioning in a competitive market. Sounds good, right? Now imagine the opposite scenario: your annual push, instead of creating buzz, engenders negativity, damages your brand and disincentivises purchases, as new inventory gathers dust in a warehouse. That is the position Bordeaux finds itself in after a drab and misjudged 2024 en primeur campaign. The weather, scores and pricing have been well covered. The question now is: why are merchants still making the effort to sell the wines?
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Alfonso Underraga has been re-elected president of the Wines of Chile association for a further two years, building on the “commercial recovery” that was achieved in 2024.
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Americans call it putting lipstick on a pig. I was listening to one of Corney & Barrow’s Bordeaux Unpicked podcasts the other day. Yes, that’s right, podcasts plural. There are six of them to date, delving into the minutiae of the 2024 vintage. One of the participants joked that there are two types of harvest in Bordeaux – vintages of the century and “better than expected” – but that’s where the humour ended.
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Campaign group #Save Britain’s Pubs has launched a petition urging the government to introduce emergency measures to help curb the decline of the nation’s public houses.
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Published: 25 March, 2025
Jason Millar assesses the 2023 en primeur campaign and finds the system in good health.
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Published: 28 February, 2025
Communicators and other voices from the wine industry have come together to tackle harassment as this year’s theme for International Women’s Day 2025 (IWD2025) on 8 March.
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Published: 19 February, 2025
Wines of Germany UK has announced their 2025 campaign to promote wines from the country’s appellations.
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Published: 18 February, 2025
Jason Millar on why the trade needs to get behind the WSTA-led wine duty campaign.
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Published: 05 February, 2025
The Conseil Interprofessionnel des Vins du Roussillon (CIVR) has announced a three-year campaign to support its producers and importers in the UK.
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Published: 05 February, 2025
Drinks United, the joint collaboration between the WSTA, the WSET and The Drinks Trust to promote inclusivity with the drinks trade, has launched a new website to promote its diversity, equity and inclusion (DEI) initiative.
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Published: 28 January, 2025
The private members' club for fine wine enthusiasts will celebrate the landmark year with an array of events and experiences at its London venue.
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Published: 09 December, 2024
A campaign to promote “a collective message of transparency, community, and education” has united over 140 different craft distilleries in the UK, after being founded with just four members in April 2024.
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Published: 15 August, 2023
The Ancient Thracian Lowlands PGI has launched a three-year campaign aimed at raising the profile of its wines in the UK.
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Published: 07 November, 2022
Aimed at indies and restaurants, DO Rueda’s new marketing campaign is inviting sign-ups to join in the promotion of Rueda wines across the UK.
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Published: 11 February, 2022
Promotional body Sherry from Spain has launched a new promotional drive in the UK market, designed to build awareness and transform sherry's image across both the on-trade and direct-to-consumer channels.
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Published: 10 February, 2022
In the short week since its launch, Harpers Sustainability Charter has attracted several high-profile companies as founding signatories, along with further interest from many quarters of the trade.
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Published: 10 February, 2022
Grass-roots organisation Hospitality Rising has been appointed strategic leader of the industry’s biggest ever recruitment campaign, working in collaboration with the Hospitality & Tourism Sector Skills Board (HTSB).
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Published: 08 February, 2022
The Conseil Interprofessionnel des Vins du Roussillon (CIVR) has unveiled a new three year generic campaign, designed to raise the profile of the region in the UK, supporting the commercial efforts of its wine producers and importers.
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Published: 20 December, 2021
The winners of the inaugural Rioja Wine Month campaign (formerly Shop Rioja) have been announced, after an upsurge of sales throughout the autumn.
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Published: 18 November, 2021
Hospitality Rising, a collaborative movement dedicated to increasing recruitment levels in the industry, is aiming to raise £5m by running “the biggest hospitality recruitment advertising campaign the world has ever seen”.
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