Maxxium backs Courvoisier with £15m spend in 2010

Maxxium UK is to spend £15 million supporting its cognac brand, Courvoisier, in 2010.

£7m Christmas push for First Drinks

First Drinks is backing its brands with £7 million in advertising and promotions in the run-up to Christmas.

Maxxium unveils port support

Maxxium UK has developed an on-trade marketing kit to boost sales of port during meals.

Edrington Group launches Black Grouse in India

The Edrington Group has launched its premium brand Black Grouse into the growing Indian spirits market.

Edrington Group uses algae to cut CO2 emissions

The Edrington Group's Glenturret Distillery is the first distillery to trial an oil-producing algae to help cut carbon dioxide emissions.

First Drinks takes on Tia Maria

First Drinks has announced the UK distribution rights for Tia Maria following Illva Saronno's acquisition of the premium brand from Pernod Ricard.

Maxxium's new £1,800 Cognac

Maxxium UK is launching a new luxury Cognac, L'Essence de Courvoisier, aimed at connoisseurs which retails at £1,800 a bottle.

Maxxium pushes port message

Maxxium UK is hoping to persuade on-trade retailers to take a more proactive approach to port sales with the launch of a new promotional kit.

First Drinks in Remy Cointreau coup

UK premium drinks supplier First Drinks has announced that it will handle the distribution of Remy Cointreau brands in a major coup for the company.

New Maxxium UK up and running

A new-look Maxxium UK officially starts business today.

Maxxium pits north against south in 'Liquid War'

Maxxium UK has announced the winners of its Liquid War 2008 competition, which saw bartenders compete for team and individual honours in flair and mixology categories.

Maxxium puts zing into Sourz campaign

Maxxium UK is launching a major consumer campaign to reposition its Sourz spirit brand following its rebrand and new blackcurrant flavour launched in August.

Business as usual' for Maxxium following V&S sale

Maxxium, the global drinks distribution company, has said it is business as usual following the sale of Vin & Sprit (V&S) earlier this week.

Remy Cointreau reports year loss due to Maxxium

French wines and spirits group Remy Cointreau's annual sales rose but it swung to a net loss of 23million ($31m; 15.5m) after charges linked to quitting a distribution alliance with other drinks businesses.

Rmy to pull out of Maxxium deal

by Ron Emler
Rmy Cointreau has set itself up as a possible takeover target by announcing that it is pulling out of the Maxxium distribution joint venture to regain control of sales of its brands.

William Grant & Sons takes full control of First Drinks Brands

Bacardi Martini Ltd has sold its 50% share in distribution company First Drinks Brands to independent distiller William Grant & Sons.

Whyte & Mackay ends Maxxium distribution deal

Whyte & Mackay has announced that it will take back the distribution of its two key brands - Whyte & Mackay blended Scotch whisky and Vladivar vodka - from Maxxium UK on 1 March 2007.

Glenrothes malt moves to Maxxium

Cutty Sark International has announced that from 1 April it is switching distribution and marketing of its single malt whisky, The Glenrothes from Gordon & MacPhail to Maxxium in the UK.
Maxxium UK managing director Huw Pennell said: 'We see great potential for The Glenrothes, particularly in the on-trade and within specialist whisky retailers.'
Cutty Sark claims The Glenrothes is one of the fastest growing single malt whisky brands in UK. Following success in the USA and Spain, The Glenrothes Select Reserve launched in the UK in 2005. Maxxium UK will manage the full range of products including The Glenrothes Select Reserve and The Glenrothes Vintages.

WHISKY CONSUMERS CLASSIFIED BY FIRST DRINKS

By Jack Hibberd

MAXXIUM AND KYNDAL END JURA AND GLAYVA DEAL