Harpers’ Small Business Marketing Masterclass brings together Facebook, OMD and the IPA

Harpers will be joined by some of the giants of the marketing world next week for a deep dive into how SMEs can make branding and communication budgets go further.  

Bordeaux takes trade briefing online

Bordeaux Wines UK has become the latest marketing body to move its activities online.

Apothic adds first single-varietal to range

Premium Californian wine brand Apothic is to add its first single-varietal wine to its portfolio next month.

Caroline Thompson-Hill becomes Accolade’s European MD

Accolade Wines has unveiled a reshuffle of its top people in Europe – the company’s biggest market.

Majestic appoints performance marketing agency to drive revenue

Majestic Wine has appointed a performance marketing agency to help drive revenue across its website and network of 192 stores.

New senior appointments at Santa Rita

Leading Chilean and Argentinian wine producer Santa Rita Estates has reshuffled its senior management team.

Friday Read: Chasing millennials – a moribund or redefined art?

For as long as I can remember, the wine industry has been coveting youth. Generic bodies have been at the forefront of this rush to connect with Gen Y. The CIVB, Inter Rhône and InterLoire have all invested significant resources into campaigns targeted at millennials.

Future of wine labels is in reflecting the drinker, says Cox

A shift from traditional appellation-based, heritage and winery-focused labels to those that are “more about the market” will be hastened in the wake of the pandemic if wine is to compete with rivals drinks categories.

Trivento in new TV push

Concha y Toro UK has launched a new TV campaign to further fuel “unprecedented” sales of its Argentinean wine brand Trivento. 

Generics respond to the pandemic: Wine Australia

In the third of our series on responses of the generic bodies to the Covid-19 pandemic, Andrew Catchpole talks to Laura Jewell MW, regional general manager, Wine Australia UK & Europe

Five key ways to adjust wine marketing during and after Covid-19

In its latest series of market insights, Wine Intelligence has highlighted five focus areas for wine marketeers to consider as companies battle through the extreme challenges thrown up by the Covid-19 pandemic and the developing recession.

Hardys focuses new branding around “certainty in uncertain times”

Hardys has unveiled a new look for its global branding while also offering customers a 100% money back guarantee with the aim of becoming “a top 10 global power brand by 2025”.

Villa Maria hires Matt Deller

Leading Kiwi wine producer Villa Maria has picked Matt Deller MW as its new chief global sales and marketing officer.

Former Blue Peter presenter jumps ship to head up Mangrove marketing

Hallgarten strengthens marketing team with two new appointments

Hallgarten & Novum Wines has strengthend its marketing team with two new recruits, increasing the size of the team to 14.

Accolade appoints new European marketing director

Accolade Wines has appointed Caroline Thompson-Hill to the role of European marketing director.

New commercial director role at Mangrove UK

Boutique spirits importer and distributer Mangrove UK has a new head honcho at the helm of the company’s marketing and sales teams.

On nailing the Christmas trade-up

Upselling has always been the name of the game at Christmas. But is there more the on- and off-trade can do? James Lawrence reports

New marketing director for Bordeaux

The CIVB has appointed Julie Rambaud-Texier to head its newly restructured marketing department.

Changing of the guard at Taittinger

Pierre-Emmanuel Taittinger is to step down as president of the eponymous family-owned Champagne house at the end of 2019.