Ben Branson, the man behind pioneering low & no brand Seedlip is celebrating ten years of boundary breaking with a new product launch, made at a pioneering new facility designed to take his creations to the next level.
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Ten years on from the founding of both Club Soda and Seedlip, Jo Gilbert takes the temperature of the game-changing low & no category.
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The low and no category came into its own in 2020, but how can producers communicate
its true riches to consumers? Nigel Huddleston investigates.
Diageo has acquired a “significant majority shareholding” in Seedlip, the no-alcohol brand.
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Virgin Atlantic has partnered with distilled non-alcoholic spirit brand Seedlip and Fever-Tree to launch what it claims to be the first onboard no and low cocktails menu.
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