The location is Doña Paula's Alluvia vineyard in Gualtallary, Tunpungato, Argentina. The altitude is 1350m (4429ft) above sea level. Annual rainfall is just 280mm which, technically, makes it a desert.
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Nicolas Audebert, Montpellier graduate and winemaker at Cheval des Andes, Cheval Blanc's Argentinian winery in Mendoza, spent the initial two years of the project working with Pierre Lurton in 1999 and has held his current position for seven years, after an interval as winemaker for Krug Champagne.
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Wines of Argentina has launched a new Instagram campaign, The Wine Caption, calling on consumers to post any images that capture the spirit of Argentina, with the winning photo becoming the centrepiece of a global ad campaign in 2014 and the photographer sent on a five-day all-expenses-paid trip to Argentina.
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The Beautiful South Tasting challenged the concept of generic wine tastings. Erin Smith analyses what worked and lessons for the future
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Robinsons Brewery has become the exclusive UK supplier for Casarena Bodega Y Viñedos on the back of double-digit growth in the Argentinian category.
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Wines of Argentina, Wines of Chile and Wines of South Africa have said visitor numbers for the Beautiful South Tasting exceeded expectations and it will take place again next year. Additional events under the Beautiful South banner will also take place at other wine events.
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Organisers of the first Beautiful South tasting last week at London's Olympia, that brought together wines from Argentina, Chile and South Africa, claim the event surpassed its target figures and that the combined tasting will go ahead again next year.
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I have always been a firm supporter of generic marketing. I've chaired importer committees and worked on developing regional strategies. I know how difficult it is to secure an appropriate level of agreement, across the producer and distributor base, to plans with real cut through, and I know how powerful a well coordinated generic effort can be. I also appreciate that coming up with innovative plans is particularly difficult currently when budgets are severely constrained. Given all this and given that generic marketers have no direct control over the producers and wines they represent, I tend to believe that they have one of the most difficult roles in our industry. All this makes me loth to criticise any generic activity.
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Specialist Argentinian wine agency, Las Bodegas, is looking to expand its sales team so that it can better service its growing number of independent wine merchant and on-trade customers.
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The Gaucho Group of premium Argentinian steak restaurants celebrated the very best in Argentinian wine making with their own wine awards ceremony earlier this week.
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Gaucho Group, the UK based Argentinian specialist restaurant group, has made its first entrance in to the South American restaurant scene with the purchase of Sucre restaurant and bar in Buenos Aires.
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The news that three of the major generic wine bodies were joining forces to present their wines in one single tasting in 2013 was greeted with plenty of enthusiasm in many quarters. There has been a growing feeling in recent years that the single 'Wines of Xxx' tastings, which have served both exhibitors and visitors well over several years, have become jaded and predictable, and therefore all too easily avoidable.
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With over 300 tables and 330 producers the first Beautiful South Tasting, to be held on September 11 and 12 in London's Olympia, demands a plan and the full show catalogue is now available online to download so attendees can devise a tactical plan of what producers to put on their 'must-see' list.
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Wines of Argentina in the UK has been shortlisted for two major event and brand industry awards to recognise its breakthrough Cambalache event it held earlier this year.
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Pernod Ricard UK is to add Argentinian wine Graffigna Centenario Malbec to its portfolio to capitalise on the growing popularity of wines from Argentina.
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UK wine agency Barwell & Jones is to distribute Argentina's Zorzal wines.
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Fabre Montmayou is releasing Reserva Cabernet Sauvignon 2011, produced in Mendoza, Argentina, exclusively to the UK on-trade.
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'The Beautiful South', a new tasting featuring wines from South Africa, Chile and Argentina, in September has already signed up 280 exhibitors.
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To help assess Argentina's appeal across leading restaurants and food-led pubs, Harpers teamed up with a number of producers to trial their wines in the on-trade. Andrew Catchpole reports
Read more...Wines of Argentina claims this week's sell out consumer event, Cambalache, which is bringing together Argentinian wine, food, dance, music and culture over two nights in Dalston, east London, could show the way for how consumer events are held in the future.
