Harpers Wine & Spirit Trade News

Nick Gillett: Flavoured spirits – top tipples or faddy favourites?

Published: 15 July, 2024

Flavour. When it comes to food and drink – it’s the most important thing. As a producer, you can be entirely carbon neutral, use the finest ingredients, have the sharpest packaging – but if your liquid isn’t up to scratch, you won’t last long. But beyond that, producers are now using flavours to expand their ranges, tap into new markets, and attract new demographics of drinkers to their brands. As a man who has sampled thousands of liquids and has reasonably good taste (although I’m sure my colleagues might not agree, especially when it comes to taste in music or fashion!) here’s my reckonings about flavour trends in the spirits industry.

Absolut unveils new bottle design amid brand shakeup

Published: 14 February, 2022

Vodka brand Absolut has revealed a new bottle design and remixed flavoured range in what will be the brand’s biggest shake-up since its launch in 1979.

Flavoured and spiced to replace white as favourite rum style in UK off-trade

Published: 30 April, 2019

Flavoured and spiced rums are storming their way to becoming the most drunk style of rum in the off-trade, and could be the most sold style in the UK by the end of the year.

Tony Conigliaro mixes it up with new spirits brand

Published: 08 August, 2018

Mixology maestro Tony Conigliaro is releasing his first ever spirit brand, bottling the recipes he has used in serves across his bars for over a decade.

Think Gin: The big flavour debate

Published: 01 May, 2018

The colourful world of flavoured gin was a hot topic at yesterday’s annual Harper’s Think Gin event, coming up time and time again as sub-section driving overall gin growth, yet at the same time dividing opinion on what role it should play within the wider category.